Adam works on keeping our operations and warehouse efficient and accurate as well as offering excellent after sales service for your wheels.

Adam has an extensive history working in bicycle stores all over the UK. The knowledge he has attained from years spent on the shop floor as well as being in the workshop means he is extremely handy at tuning wheels as well as having an extensive knowledge on all the components which make up a wheel system. Adam devotedly rides a single-speed road bike to and from TheRiderFirm, but also enjoys days spent out on the road and MTB trails.